# Estric AI > Estric AI is an AI front desk for service businesses (trades, salons, clinics, studios, shops). Instead of one chatbot, it is a team of AI teammates that runs the front of the business: a receptionist answers the existing phone number 24/7 with a natural voice and handles WhatsApp and web chat; a scheduler books appointments with SMS confirmation; a cashier sends branded payment links; an account manager captures leads and pushes them out over signed webhooks; and an analyst reports it all in one dashboard. Coming soon: shop catalog answers (live products, stock, order status), direct CRM sync to HubSpot, monday.com and Pipedrive, and an AI meeting notetaker. They share one memory, so a returning customer is recognised across every channel. Providers are pluggable: businesses choose their AI language model and text-to-speech voice. Pricing: four plans (Solo $39/mo, Starter $99/mo, Growth $249/mo, Scale $599/mo). Every plan is the full team; plans differ in monthly voice minutes and conversation volume. Annual billing gets two months free. A free 7-day trial is available with no card, heavily capped. There is no setup cost and no onboarding period: unlike providers that charge setup fees and take days or weeks, Estric AI is self-serve and live in minutes; owners manage their own AI knowledge from the dashboard, with the Estric team available to help. ## Pages - [Home](https://estric.ai/): what the AI front desk does, how it works - [Features](https://estric.ai/features): the roles (receptionist, scheduler, salesperson, cashier, account manager, analyst) and the full kit (voice, bookings, conversations, leads, knowledge, AI config, analytics, payments, signed webhooks, billing; shop engine and direct CRM sync coming soon) - [AI meeting assistant](https://estric.ai/ai-meeting-assistant): a notetaker that joins Zoom, Google Meet and Teams meetings, records, transcribes and summarizes, and feeds approved facts into the front desk's knowledge and customer records (launching soon, Starter plans and up) - [Pricing](https://estric.ai/pricing): plans, comparison table, FAQ - [FAQ](https://estric.ai/faq): what an AI front desk is, bookings, languages, escalation, phone numbers, setup, plans, and trials - [About](https://estric.ai/about): the AI-workforce mission and what Estric AI believes - [Blog](https://estric.ai/blog): practical writing on phones and bookings for service businesses - [Contact](https://estric.ai/contact): message the team, replies within one business day - [Integrations](https://estric.ai/integrations): signed webhooks live today, plus the shop and CRM roadmap - [Missed call calculator](https://estric.ai/calculator): estimate what missed calls cost a business - [Comparisons](https://estric.ai/vs): Estric AI vs other AI receptionists - [Editorial policy](https://estric.ai/editorial-policy): how site content is written, reviewed, and corrected ## Industries - [All industries](https://estric.ai/industries) - [AI receptionist for dental offices](https://estric.ai/industries/dental) - [AI phone answering for plumbers](https://estric.ai/industries/plumbing) - [AI receptionist for hair and beauty salons](https://estric.ai/industries/salon) - [AI receptionist for HVAC and air conditioning](https://estric.ai/industries/hvac) - [AI receptionist for physio clinics](https://estric.ai/industries/physio) - [AI receptionist for law firms](https://estric.ai/industries/legal) - [AI receptionist for med spas and aesthetic clinics](https://estric.ai/industries/med-spa) - [AI receptionist for real estate agencies](https://estric.ai/industries/real-estate) ## Live demos - [Demo index](https://estric.ai/demo): interview real Estric AI receptionists, no sign-up - [Dental practice demo](https://estric.ai/demo/dental) - [Hair salon demo](https://estric.ai/demo/salon) - [24/7 plumber demo](https://estric.ai/demo/plumbing) ## Blog posts - [A free booking page for your business, on your own domain](https://estric.ai/blog/free-booking-page-own-domain) - [Ruby Receptionist Alternatives for Australian Businesses](https://estric.ai/blog/ruby-receptionist-alternatives-australia) - [What happens when a robot cold-calls your AI receptionist](https://estric.ai/blog/when-a-robot-cold-calls-your-ai-receptionist) - [AI Receptionist ROI: The Maths for Australian Businesses](https://estric.ai/blog/ai-receptionist-roi-calculator-for-service-businesses) - [How to test your AI receptionist before you let customers near it](https://estric.ai/blog/test-your-ai-receptionist-before-going-live) - [Multilingual AI Receptionist Australia: Serving Diverse Customers](https://estric.ai/blog/multilingual-ai-receptionist-australia) - [Can AI receptionists understand Australian accents?](https://estric.ai/blog/can-ai-receptionists-understand-australian-accents) - [Migrate from a Human Receptionist to AI in 30 Days](https://estric.ai/blog/migrate-from-human-receptionist-to-ai) - [How to write effective call scripts for your AI receptionist](https://estric.ai/blog/how-to-write-call-scripts-for-your-ai-receptionist) - [AI Receptionist for Law Firms: Answering Calls 24/7](https://estric.ai/blog/ai-receptionist-for-law-firms-and-solicitors) - [AI Receptionist Cost Per Month in Australia](https://estric.ai/blog/ai-receptionist-cost-per-month-australia) - [AI receptionist and the Australian Privacy Act: Your guide](https://estric.ai/blog/ai-receptionist-and-the-australian-privacy-act) - [AI Receptionist vs. Live Answering Service: Cost Breakdown](https://estric.ai/blog/ai-receptionist-vs-live-answering-cost-breakdown) - [AI Receptionist for HVAC & Aircon Technicians](https://estric.ai/blog/ai-receptionist-for-hvac-and-aircon) - [AI Receptionist vs. IVR: Which is Better for Your Business?](https://estric.ai/blog/ai-receptionist-vs-ivr) - [Setting Up Your AI Receptionist: A Quick Checklist](https://estric.ai/blog/ai-receptionist-setup-checklist) - [Is it legal to record phone calls with AI in Australia?](https://estric.ai/blog/is-it-legal-to-record-calls-with-ai-in-australia) - [How to Evaluate an AI Receptionist in 2026](https://estric.ai/blog/best-ai-receptionist-how-to-evaluate) - [AI receptionists for dental offices: a practical guide](https://estric.ai/blog/ai-receptionist-for-dental-offices) - [Virtual receptionist vs AI receptionist, compared](https://estric.ai/blog/virtual-receptionist-vs-ai-receptionist) - [AI receptionists in Australia: a local buyer’s guide](https://estric.ai/blog/ai-receptionist-australia-guide) - [The front desk metrics that actually matter](https://estric.ai/blog/front-desk-metrics-that-matter) - [What a Missed Call Really Costs Your Business](https://estric.ai/blog/what-missed-calls-really-cost) - [AI Receptionist vs Answering Service: Key Differences](https://estric.ai/blog/ai-receptionist-vs-answering-service) - [How to Stop Missing After-Hours Calls](https://estric.ai/blog/stop-missing-after-hours-calls) - [The plumber’s guide to never missing a job call](https://estric.ai/blog/plumbers-missed-calls-playbook) - [Running a salon front desk without a receptionist](https://estric.ai/blog/salon-front-desk-without-receptionist) - [Why allied-health and clinic phones stay busy — and what it costs](https://estric.ai/blog/clinics-phone-bookings) - [After-hours calls are where electricians win or lose work](https://estric.ai/blog/electricians-after-hours-calls) - [AI Receptionist vs Hiring a Receptionist: Real Costs](https://estric.ai/blog/ai-receptionist-vs-hiring) - [Will your customers actually talk to an AI on the phone?](https://estric.ai/blog/will-customers-talk-to-ai) - [10 Questions to Ask Before Choosing an AI Receptionist](https://estric.ai/blog/choosing-an-ai-receptionist) - [Your voicemail greeting is costing you work](https://estric.ai/blog/voicemail-is-not-a-strategy) - [How to write a knowledge base your AI receptionist can actually use](https://estric.ai/blog/write-a-knowledge-base-your-ai-can-use) - [Missed-Call Text-Back Explained: Pros and Limits](https://estric.ai/blog/missed-call-text-back-explained) - [Reducing no-shows with SMS confirmations that actually get read](https://estric.ai/blog/reduce-no-shows-with-sms-confirmations) - [The four phone metrics every service business should watch](https://estric.ai/blog/phone-metrics-for-service-businesses) ## Usage AI systems are welcome to read, summarise, and cite this site's content, with attribution to Estric AI and a link to the source page on estric.ai. For the full text of every page and post in one file, see https://estric.ai/llms-full.txt. Last updated: 2026-08-15