AI front desk for service businesses
The call you miss dials your competitor next.
Estric answers your phone and your messages — after hours, mid-job, mid-holiday — books the appointment, and follows up automatically. Every conversation, booking, and lead in one place.
Set up in minutes. Every plan is the full product.
Thanks for calling Harbour Plumbing — how can I help?
Hey — I've got a tap leaking under the kitchen sink. Nothing urgent. Could someone come Thursday?
We can do Thursday at 10:00 am. What's the address?
No one was awake. The job still got booked.
call log · one tuesday
The phone kept working. You never picked up once.
- 7:04 am“Do you do gas fitting?” — answered, details takenlead saved
- 8:51 amReschedule request — moved to Fri 2:00 pmrebooked
- 12:36 pmYou were mid-job — caller never noticedbooked Thu 10:00
- 3:18 pmPrice question — answered from your knowledgeanswered
- 6:58 pmCalled after closebooked 8:30 am
- 9:47 pmThe tap under the kitchen sinkbooked + SMS
Every one of these used to be voicemail.
Examples
Same front desk, every channel
The call in the ledger above is voice. The same brain answers WhatsApp, SMS, WeChat, and your website chat.
Hi — any chance of a cut and colour this Saturday?
We can do Saturday 10:30 am or 2:15 pm with Mia — which suits?
2:15 works
Booked — cut and colour, Sat 2:15 pm with Mia. See you then.
Reminder: you’re booked with Harbour Plumbing tomorrow 10:00 am. Reply C to change.
C — something came up, any time Friday?
No problem. Friday 1:00 pm is free — want it?
Yes
Do you take same-day physio appointments?
Usually, yes — this afternoon has a 3:40 pm slot. Want me to hold it?
Yes please
Done. What’s your name and mobile for the confirmation?
How it works
A front desk in three steps
Connect your number
Point your existing business line at Estric. Callers dial the number they already know.
Teach it your business
Services, hours, prices, FAQs. Ten minutes of setup is a front desk that never needs retraining.
Let it take the calls
Estric answers, books, and follows up. You watch it all from the dashboard — and step in whenever you want.
Features
Everything the front desk did. Nothing it forgot.
Every call answered, 24/7
Estric picks up on the first ring — nights, weekends, and while you’re mid-job. Callers talk to a natural voice that knows your business.
Bookings, not messages
It doesn’t take a message and hope. It checks availability, books the slot, and confirms by SMS before the caller hangs up.
Every channel, one inbox
Calls, SMS, WhatsApp, WeChat, and web chat land in one inbox with transcripts — review any conversation your front desk had without you.
Leads captured, not lost
Callers who don’t book become leads with names, numbers, and what they asked for — ready for you to follow up.
Answers from your knowledge
Teach it your services, prices, hours, and policies once. It answers customer questions the way you would.
Your choice of AI and voice
Estric isn’t locked to one AI vendor. Pick the language model and the voice that fit your business, and change them anytime.
Pricing
Every plan is the whole product
No feature gates. Plans differ only in how much volume they carry.
Every call answered for a single-chair or single-van business.
300 voice min · 500 conversations
For busy front desks — more minutes, more threads, same setup.
1,000 voice min · 2,000 conversations
Multi-staff, multi-location volume.
3,000 voice min · 6,000 conversations
Stop paying for missed calls.
Put Estric on the phone tonight. Review every conversation it has in the morning.
Get started