Syed Shariq
Co-founder & CEO
Runs product and engineering. Background in shipping AI agents and multi-channel messaging platforms. Lives the on-call life every service business owner does, and built Estric AI to be the teammate he wished he had.
About Estric AI
We build the AI front desk for service businesses.
The businesses that keep a town running (the plumbers, salons, clinics, and shops) lose customers for one reason: no one could get to the phone. We built a team of AI teammates that never has that problem.
A missed call is not a small thing. It is a customer who dialled your competitor next. For a business run by a few people who are already mid-job, mid-quote, or mid-holiday, the front desk is the first thing to fall over, and the most expensive.
Hiring a receptionist is a big step. Stringing together a chatbot, a booking tool, and a phone menu is a full-time job on its own. So most owners just let the phone ring out, and quietly lose the work.
Estric AI is the alternative: an AI front desk you can hire in an afternoon. Not one bot with one job, but a team that answers every call and message, books the work, sells from your shop, takes the payment, and files the lead, on every channel, every hour, for a fraction of a single wage.
What we believe
An AI team should feel like people you trust
Staff, not software
You should not have to operate a tool. You should be able to hand off the work. Estric AI behaves like people you hired: it answers, decides, and follows through, and asks for you only when it should.
One team, one memory
Every role and every channel shares the same context. The caller your receptionist met at 9pm is a customer your salesperson already knows in the morning. Customers never repeat themselves.
Your business, in their heads
Trained on your services, prices, and policies, not on generic guesses. Your team answers the way you would, because everything they say comes from what you told them.
Provider-agnostic by design
Your choice of language model and voice, swappable anytime. No lock-in to one vendor’s roadmap or pricing. As the models get better, your team does too.
Founders
Built in Sydney by operators who lived the missed-call problem
Mike Tse
Co-founder
Runs go-to-market and customer success. Talks to the trades, salons and clinics using Estric every day, and turns what they need into the roadmap the product ships.
Sydney, NSW, Australia
The team
Who’s on the payroll
One workforce, wearing every hat the front of your business needs. Meet the roster.
AI Receptionist
Answers every call and message
Picks up on the first ring, day or night. One voice across phone, WhatsApp, and your website, trained on your business.
AI Scheduler
Turns enquiries into bookings
Checks your calendar, offers real times, books the slot, and texts the confirmation before the customer hangs up.
AI Salesperson
Knows your shelves
Connect your shop and your AI finds the product a customer describes, with price, stock, and a link to buy, right in the chat. Product catalog sync launching soon.
AI Cashier
Collects the payment
Sends a secure payment link branded to your business, mid-conversation. Deposits for no-show-prone jobs, or paid in full on the spot.
AI Account manager
Never loses a lead
Every caller who does not book becomes a lead with their details and what they wanted, ready for your follow-up.
AI Analyst
Reports what the team did
Calls answered, bookings made, leads captured, answer rates, and usage, every month, in one view.
Today they run your front office. We’re still hiring.
The front desk is where every business feels the pain first, so it is where the team started. The workforce grows from there, one role at a time, and every business on Estric AI gets each new hire as it lands.
Put a team on the front desk tonight.
Set up in minutes. Every plan is the full team. Review every conversation they had in the morning.
Get started