Features
A whole front office, itemised
Everything a great front-desk team does, plus a few things a human team never could. Every hour of every day.
The team
one workforce · six rolesAI Receptionist
Answers every call and message
AI Scheduler
Turns enquiries into bookings
AI Salesperson
Knows your shelves
AI Cashier
Collects the payment
AI Account manager
Never loses a lead
AI Analyst
Reports what the team did
The kit
What they come with
One shared brain, three jobs: answer, convert, run.
Every call and message, picked up
Picks up when you can’t
Natural-voice AI on your existing number, first ring, day or night. Escalates to a human when it should.
Every channel, one inbox
Speaks the customer’s language
Auto-detects and replies on every channel. Read the thread back in English in one tap.
Your team first, AI after hours
Reception hours ring your desk. Nights, weekends, holidays and unanswered rings go to the AI.
Never lands in voicemail
If a forwarded call slips to your mailbox, the AI pulls it straight back and keeps talking.
Your number, your rules
Forward the number you already advertise, or search and pick a new local one.
Jump in live, any chat
Take over as yourself — AI pauses, greets in your name, resumes with full context.
From enquiry to booked and paid
From “Thursday?” to booked
Real slots from your calendar, confirmed before the customer hangs up.
Paid before they hang up
$50.00 AUD
pay.estric.ai/bd-4x9k
Nothing falls through
Callers who don’t book become leads, their own words attached.
A booking page, free with every plan
Your services, prices, hours and live availability on a page you can share anywhere.
It knows your shelvessoon
Live price and stock from your store, in the chat.
The whole operation, one dashboard
Every branch, answered as itself
Own numbers, hours and staff per location. Sibling routing when one is booked out.
Know what the team did
Answers the way you would
Prices, hours, policies, learned once. No scripts.
Your staff in, strangers out
Scoped permissions, OTP verification, domain-locked chat.
Syncs to your CRMsoon
Captured leads and bookings pushed into the pipeline you already run.
No billing surprises
Live usage against plan, warnings before caps.
Included free
Your own booking page, live the day you sign up
Every business gets a page at estric.ai with its logo, services, prices, opening hours and real availability. Customers pick a time and book themselves. Nothing to install, no website required, no extra cost.
- Built automatically from what your AI already knows, so it is never out of date
- Shows the times you are genuinely free, and books straight into your calendar
- Several staff? Customers choose their dentist, plumber or stylist by name
- Share it in your Instagram bio, your email signature, or a reply to a missed call
- Put it on your own domain: booking.yourbusiness.com, set up for you, certificate included
No website of your own? This is one, and it can live on your own domain so customers only ever see your brand. Already have a website? Add the same booking to it with a single line of code.
Included
It hangs up on cold callers, including the robots
AI diallers now pitch small businesses all day. An assistant built only to be helpful will talk to one for half an hour on your minutes. Yours recognises a sales call, says so once, and ends it.
- Sales, SEO, recruitment and survey calls get one polite line, then a hangup — no message taken, no callback promised
- Spots an automated caller from how it speaks: replies faster than a person decides to, timing that never varies, no hesitation anywhere
- Never counted against your minutes, never added to your leads, never inflating your call numbers
- The number is flagged on your Risk page for you to block or ignore — nothing is ever banned automatically
A customer asking what you charge is a customer. A caller pitching what they charge is not, and the difference is the whole trick.
Read: what happens when a robot cold-calls your AI receptionistHear it
An AI dialler pitching SEO work. Eleven seconds, and it is over.
- Luxe Hair & Beauty AI: Thanks for calling Luxe Hair and Beauty. This call is transcribed. How can I help?
- Caller: Hi there! I'm calling about your Google business profile — we've noticed you're not ranking on the first page, and we can get you to the top for a lot less than you'd expect. Do you have two minutes?
- Luxe Hair & Beauty AI: Thanks, but we don't take sales calls on this line. Goodbye.
A scripted demonstration, not a recording of a real call. The assistant's voice is the same one the product speaks with; Luxe Hair & Beauty is a fictional business we run these demos on.
Coming soon
An AI notetaker that briefs your front desk
It will join your Zoom, Meet and Teams calls, write summaries and action items, and turn what you say into knowledge your AI answers customers with. Launching soon on Starter plans and up.
Integrations
Plugs into the tools you already run on
Signed one-way webhooks to Zapier, Make, n8n, or your own endpoint are live today. Two-way sync that reads your product catalog and CRM mid-conversation arrives soon. Anything else, including the job management or practice software only your trade uses, we build to order.
Your shop
coming soonComing soon: live products, stock, and order status, straight into the conversation
Your CRM
coming soonComing soon: every captured lead pushed straight into your pipeline
Webhooks
connect in a clickSigned events on every booking, lead, and escalation — your own endpoint, or a catch-hook URL from Zapier, Make or n8n
Your automations
coming soonNative workflow connectors that trigger on every booking, lead, and finished conversation
Testing credits
Rehearse before a single customer hears it
Testing credits are a separate allowance for trying your own front desk from the dashboard: call it, chat to it, hear exactly what a customer will hear. They never come out of the plan allowance you pay for, and test bookings stay out of your real inbox. Solo and Starter start with 5 minutes of calls and 100 chats; Growth and Scale start with 20 minutes. Granted once, set by the plan you start on.