For plumbers
AI phone answering for plumbers
Estric answers your number 24/7 in a natural voice, tells callers whether you cover their suburb and what the callout costs, and books the job during the call. You stay on the tools; the work keeps coming.
Free 7-day trial, no card. Keeps the number that’s on your van.
The busier you are, the more work you lose
Every plumber knows the cruel irony: a full week on the tools means a week of missed calls, and next month’s work leaks to whoever answered first.
You can’t answer from under a house
Plumbing is a two-hands trade. The call rings out mid-job, and the caller doesn’t leave a voicemail. They dial the next plumber on the list.
Emergencies don’t check your hours
Burst pipes at 11pm, hot water systems that die on Saturday night. The most valuable calls a plumbing business gets arrive when the phone is on the kitchen bench.
Answering mid-job costs you twice
Stopping paid work to talk pricing with a maybe-customer annoys the client you’re standing in front of, and half the time the caller just wanted to know if you cover their suburb.
Callbacks lose the race
Ringing back at smoko sounds fine until you realise a blocked drain found another plumber two hours ago. The callback race is the race you were already losing.
What it handles for a plumbing business
The questions that decide whether a caller stays, answered from your own information, then closed with a booking.
“Do you service my suburb?”
Answers instantly from your own service area, so callers outside it don’t cost you a ring-back and callers inside it don’t slip away.
Callout fees and pricing
Quotes your callout fee, your hourly rate, and your standard job pricing exactly as you set them. No improvising, no underquoting.
Books the job on the spot
Offers a time, books it into your calendar, and sends the customer an SMS confirmation while they’re still on the line.
Triage for real emergencies
Water through the ceiling gets flagged urgent and escalated to your mobile with a transcript. Dripping taps get booked for Tuesday.
Works on your existing number
The number on your van keeps working. Simple call forwarding you can switch on this week and off any time.
Leads that don’t vanish
Callers who don’t book are captured with a name, number, and what they wanted, so you decide who to chase from the ute, not from memory.
How it works
Load your details
Service area, callout fee, job types, hours, emergency policy. Point Estric at your website and confirm the rest. About fifteen minutes.
Forward your number
One carrier setting sends unanswered calls, or all calls, to your AI receptionist. Nothing changes on the van or the website.
Work with two hands
Jobs get booked while you’re on the tools. Check the dashboard at smoko: every call answered, transcribed, and either booked or captured.
From $39 a month plus GST
Every plan is the full product: 24/7 answering, bookings, transcripts, and lead capture. Tiers differ only in monthly capacity. One saved hot water job pays for months of it.
Common questions
What happens with a genuine emergency at 2am?
You decide the policy. Estric can flag emergency calls and escalate to your mobile with a transcript, book them into your first morning slot, or quote your after-hours callout fee and confirm the job. Callers with real emergencies get an answer instead of a voicemail beep.
Do I have to change the number on my van?
No. Estric answers your existing number through call forwarding, which you control from your own phone settings and can turn off at any time. You keep ownership of your number throughout.
What if a caller asks something it can’t answer?
It says so, takes the caller’s name, number, and question, and flags it for you rather than guessing. You’ll see the gap in the transcript and can add the answer to its knowledge in a minute, so it’s covered next time.
Sounds good, but will customers actually talk to it?
Some callers will always prefer a person, and those calls get escalated. But compare it to the realistic alternative: a caller with water coming through the ceiling would rather get answers and a confirmed time from an AI than a ring-out. The trial is free for 7 days, so you can read the transcripts and judge from evidence.
Ring the demo like a customer would
The plumbing demo runs a real 24/7 plumber’s setup. Ask about a burst pipe at midnight and see what your callers would hear.