For hair & beauty salons
The AI receptionist for hair and beauty salons
Estric answers every walk-in enquiry 24/7, books cut, colour, and treatments on your live calendar, takes deposits over WhatsApp, and reminds customers so the chair does not sit empty. Your stylists keep their hands on hair.
Free 7-day trial, no card. Setup takes about fifteen minutes.
Why does the salon phone always ring at the worst time?
Because your stylists are booked. Every ring during a colour is a booking you almost got and a chair you almost filled.
You are mid-colour, the phone rings
Hands in gloves, timer on the wall, and a new customer dialling for a Saturday cut. They hang up, try the salon two doors down, and you never hear the missed call.
Enquiries come after hours
People book their weekend around a beer on the couch. Sunday-night DMs and 9pm phone calls are the busiest booking window your salon has, and no one is there to answer.
No-shows sting more than a cancellation
A missed cut is one hour of an empty chair. A missed balayage is three. Without deposits and confirmations, no-shows are always going to happen, and always cost real money.
DMs, calls, and walk-ins at once
Between Instagram DMs, Google messages, WhatsApp, phone calls, and the person waiting by the mirror, the front desk is answering four conversations badly instead of one properly.
What does an AI receptionist do for a salon?
Loaded with your services, price list, stylists, and hours, it answers the questions customers actually ring with, then finishes the job.
Service-aware booking
Knows the difference between a cut, a colour, and a balayage, and books the right chair time with the right stylist. Longer services get longer slots, no manual patching required.
Books during the conversation
Checks your live calendar, offers a time, books the slot, and sends an SMS confirmation before the caller hangs up. Same on WhatsApp and web chat.
Takes deposits on the spot
Optional deposit link goes out with the booking confirmation, paid via Stripe in one tap. Deposits collapse no-show rates on high-value colour and treatment slots.
Reminders that reduce no-shows
Automatic SMS reminders the day before and morning of the appointment, so the booking lives in the customer’s inbox, not their memory.
WhatsApp and web chat too
The same receptionist answers your website chat bubble and your business WhatsApp, with shared memory across channels. A caller who booked yesterday is recognised when they message today.
Trained on your salon
Services, price list, stylists, hours, cancellation policy, kids policy, dog policy: everything the front desk knows, your AI knows. Change a price once and every channel answers with the new one.
How does it work?
Add your services
Cut, colour, balayage, treatments, blow-dries. Price and time each one. Estric can read it off your website and fill most of this out for you.
Connect your number
Forward your existing salon line, or add a new local number in one click. Nothing changes for the customers you already have.
Answer every channel
Voice, WhatsApp, and web chat all covered from day one. Every booking lands on your calendar, every conversation in one inbox.
From $39 a month plus GST
Every plan is the full product: 24/7 answering, service-aware bookings, deposits, reminders, WhatsApp, and web chat. Plans differ in monthly capacity, not features. One missed colour a month pays for the whole thing.
Common questions
Can it handle stylist-specific booking?
Yes. Tell Estric who your stylists are, what services each one does, and their hours, and it books to the right person automatically. If a customer asks for Mia by name, it checks Mia’s calendar. If they don’t care, it offers the earliest option across the team.
Does it take deposits for colour appointments?
Yes, if you want. Turn on deposits for the services where no-shows hurt most (colour, balayage, treatments) and Estric attaches a Stripe payment link to the booking confirmation. If the deposit isn’t paid within your window, you can auto-release the slot.
What if we already use Fresha, Timely, or another booking system?
Estric syncs bookings to your calendar so the salon runs the way it already does. You keep your booking software; Estric answers everything else (phone, WhatsApp, web chat) and writes bookings to the shared calendar so the front-of-house view stays in one place.
What about after-hours DMs on Instagram?
On Estric plans with the meta channel, Estric answers Instagram DMs and Facebook Messenger too, from the same knowledge as your voice line. Until then, WhatsApp and web chat cover the DM-shaped enquiries most customers actually send.
Interview it before you trust it with your customers
The salon demo is a real salon setup: services, stylists, prices, and all. Try to trip it up. See what you get.