AI receptionist for US service businesses
Never miss another booking.
Estric AI is your 24/7 AI front desk. It answers every call, WhatsApp, and web chat in seconds, answers what customers ask, books the job, and takes the deposit while you work or sleep.
No card. Live in ten minutes. WhatsApp and web chat free during the trial, add phone answering when you subscribe.
Bridge Dental
I chipped a tooth. Same-day appointment?
Dr Nguyen has 4:30 pm today. Want it?
Built for dental practices, GP clinics, physios, vets, salons, cafes and trades.
About a minute, no sign-up
See your own AI front desk before you decide
Give it your website. It reads your services, prices and hours, then shows you what it would tell the next customer who calls.
The customer journey
From “are you open Saturday?” to a booked, paid job. In under a minute.
Same customer, same conversation, start to finish. Scroll it through. Nobody on your team touched a thing.
scroll to play
Seconds
To first reply
Voice, WhatsApp, web chat. No queue, no callback promise.
0
Voicemails left
Every enquiry handled to an outcome, not parked until morning.
1 thread
Per customer
Start on chat, finish on the phone. Same memory throughout.
24/7
Front desk open
Nights, weekends, public holidays, and every busy Tuesday.
Try it live
Talk to an Estric AI right now
The chat bubble in the corner is a real Estric AI teammate running the same brain that answers phones and WhatsApp. Ask it to book you in.
No sign-up. It really books appointments.
Or call it, right now
A real Estric AI answers this number. Ask about prices, opening hours, or try to book something.
Standard call rates apply. Prefer to listen first? Three calls that end in a booking:
Hear it
A toothache at 8pm, booked into tomorrow morning without a human involved.
- Sunrise Dental Studio AI: Thanks for calling Sunrise Dental Studio. This call is transcribed. How can I help?
- Caller: Hi, um, I've had a really bad toothache since this afternoon. Are you able to see me?
- Sunrise Dental Studio AI: I'm sorry to hear that. We keep emergency slots open each morning. Let me check what's free — one moment. I have eight fifteen or nine thirty tomorrow. Would either of those work?
- Caller: Eight fifteen, please. How much is that going to cost me?
- Sunrise Dental Studio AI: An emergency assessment is two hundred and twenty dollars, and that includes an X-ray if you need one. If treatment is required we'll quote you before anything is done. Can I take your name for the booking?
- Caller: Sarah Whitfield. And do you take Bupa?
- Sunrise Dental Studio AI: We do — we can claim on the spot with your card. You're booked for eight fifteen tomorrow, Sarah, and I've texted the details to this number. Anything else I can help with?
A scripted demonstration, not a recording of a real call. The assistant's voice is the same one the product speaks with; Sunrise Dental Studio is a fictional business we run these demos on.
No setup. No waiting.
Other AI receptionists charge setup fees and take weeks. Yours answers tonight.
Sign up, point it at your website, forward your number. It learns your services, prices, and hours on its own, and you can edit anything it knows in seconds.
$0
Setup cost
No setup fee, no implementation package, no onboarding invoice. Plan price and nothing else.
10 min
To go live
Website scan, confirm the details, forward the line. Not days, not weeks.
Zero
Onboarding calls
Entirely self-serve from the dashboard. Our team is there if you want a hand anyway.
Yours
Knowledge and control
You own what it knows and read every conversation. Step in whenever you like.
Proof, not testimonials
We are new.
So judge the product, not the praise.
Estric AI launched this year. Plenty of software in this category decorates its homepage with quotes nobody said and revenue figures nobody earned. We would rather you check the thing itself. All four of these take about two minutes.
Talk to it now
The bubble in the corner is the real product, running the same brain that answers phones. Ask it awkward questions. Try to book something.
See it as your trade
Working demo accounts loaded with a real salon, clinic and workshop’s services, prices and hours, so you can watch it handle your kind of enquiry.
Open the demos7 days free, no card
WhatsApp and web chat answering on your own business, no card taken. Monthly plans have no lock-in: change or cancel any time, and it runs to the end of the period you paid for.
Start the trialA real Australian business
Estric AI, Sydney NSW, ABN 44 082 401 463. Two named founders, a support address that reaches them, and every conversation your AI has readable in your dashboard.
Who we areBeing early is worth something. Sign up now and you are one of the first businesses on Estric AI, which means support comes from the founders directly and what you ask for tends to get built.
Start freePricing
Start free for 7 days. No card.
In the trial
- WhatsApp and web chat
- 50 AI messages, 7 days
- No card, no commitment
When you subscribe
- Phone answering, your number or ours
- Your full monthly allowance, no caps
- Payment links and deposits
Solo
Messages answered around the clock, with light call cover for a quiet phone.
- ~35 calls answered each month (100 minutes)
- 200 chats across WhatsApp and web
- 5 minutes and 100 chats to test before you go live
- One inbox for every channel
- Bookings and leads captured while you work
Starter
The full front desk: 3x the calls and integrations included, for a single-chair or single-van business.
- ~100 calls answered each month (300 minutes)
- 500 chats across WhatsApp and web
- 5 minutes and 100 chats to test before you go live
- One inbox for every channel
- Signed webhooks to Zapier, Make, n8n, or your own endpoint
Growth
most popularFor busy front desks: more minutes, more threads, same setup.
- ~335 calls answered each month (1,000 minutes)
- 2,000 chats across WhatsApp and web
- 20 minutes and 100 chats to test before you go live
- One inbox for every channel
- Signed webhooks to Zapier, Make, n8n, or your own endpoint
- Card payments via Stripe Connect
- Callers who drop off get texted a booking link
- Chats in another language, translated to English in one tap
Scale
Multi-staff, multi-location volume.
- ~1,000 calls answered each month (3,000 minutes)
- 6,000 chats across every channel
- 20 minutes and 100 chats to test before you go live
- Up to 10 locations, each with its own numbers, hours, and staff
- Signed webhooks to Zapier, Make, n8n, or your own endpoint
- Card payments via Stripe Connect
- Callers who drop off get texted a booking link
- Chats in another language, translated to English in one tap
- Priority support
Enterprise
customUnlimited voice minutes, conversations, and integrations, plus dedicated support, onboarding help, and volume pricing. Built around how your business runs.
All prices in AUD, excluding GST. GST is added at checkout and itemised on your tax invoice, so registered businesses claim it back.Change or cancel any time. Upgrades and downgrades take effect when your current billing period ends.
Free on every plan
And a booking page, whether or not you have a website
Sign up and you get a page at estric.ai carrying your logo, services, prices, opening hours and real availability. Customers pick a time and book themselves, straight into your calendar. Nothing to install, nothing extra to pay.
Running several staff? Customers choose their dentist, plumber or stylist by name, and nobody gets double-booked.
See what else is includedStraight answers
The questions owners ask before they switch it on
What is an AI front desk?
An AI front desk is a team, not a chatbot. A receptionist answers your existing number 24/7 in a natural voice, a scheduler books the job, a cashier sends the payment link, an account manager keeps every lead, and an analyst reports it all in one dashboard. They share one memory, so a caller the receptionist met is a customer the rest already know, and you pick which AI model and which voice they use.
See every role →Will it work with my existing receptionist?
Yes. Your line rings your desk during reception hours, and the AI receptionist takes over the moment nobody can pick up: nights, weekends, public holidays, and any call heading for voicemail. Estric AI is built for US service businesses, so hours, holidays, timezones, and phone numbers all follow the state you actually trade in.
Can it handle multiple business locations?
Each location keeps its own number, hours, staff, and services. The same AI answers for all of them, and offers the downtown one when the Midtown chair is full instead of losing the customer.
How locations work →Does it integrate with the tools I already use?
Signed one-way webhooks to Zapier, Make, n8n, or your own endpoint are live today, so bookings and leads reach whatever you already run. Two-way sync that reads your CRM and product catalog mid-conversation is coming soon. Run something nobody else has heard of? We build custom one-way and two-way integrations to order, and scoping is free.
All integrations →How do I set up an AI receptionist for my business?
Point it at your website so it learns your services, prices, and hours. Confirm the details. Forward your number when you subscribe. Ten minutes, self-serve, no onboarding call.
Setup guide →What does it cost to start?
Nothing. 7 days free with no card on WhatsApp and web chat, then $39/month for messages and phone answering from the next plan up. No setup fee, ever.
Full pricing →Stop paying for missed calls.
Put your AI front desk on tonight. Read every conversation it had in the morning.
Start free 7-day trialNo card. One trial per customer. See what's included.