· 5 min read
By Syed Shariq, Co-founder & CEO of Estric AI · Editorial policy
A free booking page for your business, on your own domain
Every Estric AI business gets a booking page built automatically from its own details, free, live from day one. Now it can run on your own domain too, like booking.yourbusiness.com, with the setup done for you.

Most small businesses treat "get a website" and "let customers book online" as two separate projects, each with its own cost, contractor and maintenance burden. For a lot of service businesses the honest requirement is smaller than either: one page that says who you are, what you do, what it costs, when you are open, and lets a customer pick a time. That page should build itself from information you have already given someone, and it should never drift out of date.
That is what the Estric AI public page is. The moment a business signs up, it gets a page at estric.ai with its logo, brand colour, description, services and prices, opening hours, address and answers to common questions, all drawn from the same knowledge its AI receptionist answers the phone with. If your prices change in the dashboard, the page changes. There is no template to pick, nothing to install, and no separate content to maintain.
It books, not just describes
A brochure page sends the customer back to the phone. This one shows genuinely free times from your calendar and lets the customer book one, with the same rules your AI receptionist follows: your real hours, your service durations, your staff. Businesses with several bookable people, a clinic with four practitioners or a salon with three stylists, let the customer choose who they want by name.
For businesses that take deposits or upfront payment, the page can hold the slot and take the card payment before the booking confirms, so a no-show costs the customer, not you. And for businesses that quote rather than book, a 12-month course, a kitchen renovation, the page swaps the calendar for an enquiry form. Either way, the result lands in the same place as every other channel: your bookings and leads, in one dashboard.
New: run it on your own domain
A link that ends in your own business name is easier to say on the phone, cleaner on a business card, and stronger for your brand than any shared URL. So the page can now be served on a domain you own, most commonly a subdomain like booking.yourbusiness.com or book.yourbusiness.com.
Setup is deliberately boring. You tell us the domain you want. We send you one DNS record, a single CNAME, to add wherever your domain is managed, usually a two-minute job in your registrar dashboard, or one email to whoever set your domain up. Within minutes of the record going live, the page answers on your domain with a valid security certificate, issued and renewed automatically. No hosting to buy, no certificate to manage, no code.
Search engines are told your domain is the real home of the page, so the reviews, hours and services on it accrue to your name, not ours. Your existing website, if you have one, is untouched: the booking page sits beside it on a subdomain.
What it costs
The page itself is included free on every Estric AI plan, trial included, because it is the fastest way to have the AI earning bookings before a phone number is even connected. The custom domain option is part of the same feature: you pay for your own domain name at your registrar, as you already do, and nothing extra to us.
If you do not have a domain at all, the estric.ai link works from day one and is yours to share anywhere: an Instagram bio, a Google Business Profile, an email signature, or the text your AI sends back after a missed call.
Getting it live
Existing customers: your page is already live, linked from the Page section of your dashboard. To put it on your own domain, reply to any email from us or raise a support ticket with the domain you want, and we will send back the one DNS record to add.
New to Estric AI? The page is built during signup from your website or a few questions, and is live before the tour finishes. Start a trial, share the link, and watch the first booking arrive.
Frequently asked questions
Is the booking page really free?
Yes. It is included on every Estric AI plan, including the trial. It is generated automatically from your business details and live availability, and there is no extra charge for it or for the custom domain option.
Do I need a website to use it?
No. The page works as a standalone website: services, prices, hours, address, FAQs and online booking on one page. If you already have a website, the page runs beside it on a subdomain, or you can add the same booking to your existing site with one line of code.
How does the custom domain setup work?
You give us the domain you want, such as booking.yourbusiness.com. We send you a single CNAME record to add at your domain provider. Once it is live, usually within minutes, your page answers on that domain with an automatically issued and renewed SSL certificate.
Can customers pay when they book?
Yes, on plans with payments enabled. Services can require a deposit or full payment at booking time; the slot is held while the customer pays and only confirms once payment succeeds.
Does the page stay up to date by itself?
Yes. It renders from the same business profile your AI receptionist uses. Change a price, a service or your opening hours in the dashboard and the page reflects it within minutes, on both the estric.ai link and your custom domain.
Put Estric AI on your phone
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