For tradies and trade businesses
The AI receptionist for tradies
Estric AI answers every call, text, and WhatsApp 24/7, even when you are up a ladder or under a house, and books the job straight into your calendar so a missed call never becomes a missed job.
Free 14-day trial, no card. Setup takes about fifteen minutes.
The phone problem every tradie knows
Work happens with both hands busy, and the caller on the other end has three other tradies open in another tab.
Both hands are on the job, not the phone
You cannot answer mid-install or halfway up a ladder, and the caller rarely leaves a voicemail — they just call the next number on the list.
Calls arrive nights and weekends
Burst pipes, blown fuses, and broken hot water systems do not wait for business hours, and neither do the callers with them.
The same questions, every call
"Do you service my area? What is your callout fee? Can you come today?" Minutes lost repeating the same answers between jobs.
Missed calls become missed jobs
A caller who cannot get through the first time rarely calls back. They call the next tradie on the list instead.
What it handles for a trade business
Loaded with your service area, rates, and availability, it answers what callers actually ring about, then books the job.
Job details captured before the van leaves
Address, property type, and what actually needs doing, so the job is scoped before anyone drives out.
Jobs booked straight into your calendar
Checks real availability and books the callout or quote visit without you touching your phone.
Callout fees and rates answered
Answers pricing questions from your own rate card, and flags anything outside it rather than guessing a number.
Urgent jobs escalated, routine ones booked
You set what counts as urgent. Genuine emergencies reach your mobile straight away, everything else goes on the calendar.
Text and WhatsApp too
The same receptionist answers texts and WhatsApp messages, from the same knowledge, into the same inbox.
Answers around the clock
Every call answered day or night, so a Saturday emergency does not sit in voicemail until Monday.
A call at 6:45pm, halfway through the last job of the day
You are elbow-deep in a switchboard with twenty minutes of light left when the phone rings. A caller two suburbs over has lost power to half the house and wants someone tonight. The AI answers, asks whether anything is actively unsafe, and when the answer is no, takes the address, what happened, and books a callout for first thing tomorrow, sending a confirmation text. You finish the job in front of you without touching your phone, and by the time you check it that evening there is a booked job waiting instead of a missed call and a guess at whether it mattered.
How it works
Build its knowledge
Point Estric AI at your website or tell it directly: service area, rates, availability, and what counts as urgent. Setup takes about fifteen minutes.
Connect your phone
Forward your existing business number, or take a new local number. Nothing to install and nothing changes for your customers.
Watch it work
Every call answered, booked or captured as a lead, recorded and transcribed in one dashboard. Your team steps in whenever a call needs a human.
From $39 a month plus GST
Every plan is the full product: 24/7 answering, quoting from your rate card, bookings, and transcripts. Plans differ only in monthly capacity, not features. One extra job pays for months of it.
Common questions
Can it tell an emergency from a routine job?
Yes. You set the rules for what counts as urgent. Urgent calls escalate to your mobile straight away, everything else is booked or captured as a lead.
Will it quote a price?
Only what you tell it to. Most tradies have it quote a callout fee and hourly rate, and refuse to price the job itself, since nobody can price a job they have not seen.
Does it work for more than one trade?
Yes. Whether you are a builder running multiple trades or a solo operator, you load in your own services and rates and it answers accordingly.
Do I have to change my number?
No. Estric AI answers the number your customers already have, via call forwarding you can switch off any time.
Interview it before you put it on your lines
Try the live demo and ask it the hardest questions your callers ask: a callout fee, whether you service their suburb, and a job booked for tomorrow morning.