Estric AI
An AI front desk, not just a receptionist
A whole front desk, not just a phone agent: every channel answered, bookings made live, payments taken, one flat plan from $39/month, Sydney-based support.
Comparison
Estric AI vs Goodcall
Goodcall is a US AI phone agent with simple flat pricing from $79/month per agent and unlimited minutes. Estric AI is a full AI front desk for Australian service businesses: it answers voice, WhatsApp, and web chat, books into your live calendar during the conversation, and takes deposits, from $39/month.
Goodcall
How Goodcall is positioned
A US-market AI phone agent with flat per-agent pricing and unlimited minutes, capped by unique customers per month. Voice-first, with lighter booking and no payments.
Feature-by-feature
Public information from each product’s website, summarised. Verify current pricing directly at goodcall.com.
| Feature | Estric AI | Goodcall |
|---|---|---|
| Voice calls answered 24/7 | Yes, on your existing number | Yes |
| WhatsApp answering | Yes, on your business WhatsApp | Not offered |
| Web chat widget | Yes, shipped in one snippet | Not offered |
| Books appointments during the call | Yes, from your live calendar | Basic scheduling |
| Takes deposits and payments | Yes, via Stripe Connect | Not offered |
| SMS follow-up and confirmations | Yes, on every booking | Partial |
| Multi-location under one account | Up to 10 locations on Scale | Per-agent pricing per location |
| Aussie support and business hours | Sydney-based team | US business hours |
| Pricing model | Flat monthly plan, published limits | Flat per agent, capped unique customers per month |
Where Estric AI is different
Finishes the job instead of taking the message
Goodcall answers well but books lightly. Estric AI checks your live calendar, books the slot during the call, texts the confirmation, and can take a deposit before the caller hangs up.
Every channel, one memory
Goodcall is a phone agent. Estric AI answers voice, WhatsApp, and web chat as one team, so a customer who called yesterday is recognised when they message today.
Built for Australian businesses
Local numbers, AU-timezone support, Aussie accents and place names handled natively. Goodcall is built for the US market.
Where Goodcall wins
If you take a very high call volume of short calls and want unlimited minutes at a flat US price with no booking depth, Goodcall is cheap and simple. Estric AI is for businesses where the call is supposed to end in a booking.
Questions people ask about Goodcall vs Estric AI
How does Estric AI pricing compare with Goodcall?
Both are flat monthly, no per-minute meter. Goodcall starts around $79/month per agent with unlimited minutes but caps unique customers. Estric AI starts at $39/month with published minute and conversation limits, and every plan includes WhatsApp, web chat, live booking, and payments, not just the phone.
Does Goodcall book into my calendar?
Goodcall offers basic scheduling. Estric AI books bidirectionally into your live Google Calendar during the conversation and sends an SMS confirmation, and can attach a deposit link for the services where no-shows hurt.
Can Estric AI answer WhatsApp and web chat too?
Yes, on every plan, through the official WhatsApp Business API and a one-snippet web chat widget, with shared memory across all channels.
Can I hear Estric AI before I sign up?
Yes. Try the live demo and attempt to trip it up, then start a free 7-day trial with no card.
Try the AI front desk on your own number.
Free 7-day trial. No card needed. Compare it against Goodcall on your own calls.