Estric AI
An AI front desk, not just a receptionist
A whole front-desk team from $39/month. Answers, books, sells, and takes payment across every channel. Multi-location under one account. Sydney-based support.
Comparison
Estric AI vs Rosie
Rosie is an AI voice receptionist priced by monthly minute bundles. Estric AI is a full AI front desk: voice answering plus WhatsApp, web chat, live booking, and payments, all on one flat plan, built for Australian service businesses.
Is Estric AI a good Rosie alternative?
Yes, if your customers reach you on more than the phone. Rosie is an AI voice receptionist priced in monthly minute bundles, so growth means moving up a minute tier, and voice is the whole product. Estric AI is a front-desk team on one flat plan from $39 a month plus GST: it answers voice, WhatsApp, and web chat with shared memory across all three, so someone who called yesterday is recognised when they message today. It checks your live calendar and books during the call rather than taking a message, sends the SMS or email confirmation, and can take a deposit through Stripe Connect. Multiple locations run under one account rather than one account each. It answers on your existing number, and support is Sydney-based on Australian business hours. If you only ever want calls answered and minute bundles suit your volume, Rosie is a reasonable fit.
Rosie
How Rosie is positioned
AI voice receptionist priced in minute tiers. Voice-first, with growth priced by minutes-per-month bundles rather than a full multi-channel front desk.
Feature-by-feature
Public information from each product’s website, summarised. Verify current pricing directly at heyrosie.com.
| Feature | Estric AI | Rosie |
|---|---|---|
| Setup cost and onboarding | $0, self-serve, live in minutes | Setup fees and days-to-weeks onboarding common |
| Voice calls answered 24/7 | Yes, on your existing number | Yes |
| WhatsApp answering | Yes, on your business WhatsApp | Not offered |
| Web chat widget | Yes, shipped in one snippet | Add-on / separate product |
| Books appointments during the call | Yes, from your live calendar | Takes a message, you book it |
| Takes deposits and payments | Yes, via Stripe Connect | Not offered |
| Multi-language on voice | Auto-detects and replies in kind | English-only or limited |
| Multi-location under one account | Up to 10 locations on Scale | One account per location |
| Aussie support and business hours | Sydney-based team | US business hours |
| Pricing model | Flat monthly plan, no per-minute overage | Per-minute or per-call fees |
Where Estric AI is different
More than voice
Rosie is a voice receptionist. Estric AI answers voice, WhatsApp, and web chat as one team, with shared memory across channels. A customer who called yesterday is recognised when they message today.
Books on the call
Estric AI checks your live calendar and books the slot before the caller hangs up. Message-then-callback services leave the booking on your to-do list.
Deposits and payments built in
Take deposits during the conversation via Stripe Connect. Not a separate integration to bolt on.
Built for Australian businesses
Sydney-based team, AU-timezone support, natural handling of Aussie accents, place names, and postcodes on voice calls.
Questions people ask about Rosie vs Estric AI
How is Estric AI priced compared with Rosie?
Estric AI plans are flat monthly fees from $39, with published call minute and conversation limits. Rosie is priced by voice-minute bundles that step up as your call volume grows. A flat plan is easier to budget and does not penalise a busy month.
Can I run multiple business locations under one Estric AI account?
Yes. The Scale plan supports up to 10 locations, each with its own number, hours, timezone, services, and staff. One dashboard, one bill.
Does Estric AI handle SMS and WhatsApp, not just voice?
Yes. Voice, WhatsApp, and web chat are one team on every plan, and email replies are on the roadmap.
Where is Estric AI based?
Sydney, NSW, Australia. Registered business ABN 44 082 401 463. Support runs on AU business hours.
Try the AI front desk on your own number.
Free 14-day trial. No card needed. Compare it against Rosie on your own calls.