The Blog
Notes from the front desk
Practical writing on phones, bookings, and the unglamorous work of never missing a customer.
51 posts · page 5 of 5
Messaging· 5 min
Missed-Call Text-Back Explained: Pros and Limits
Missed-call text-back sends an automatic SMS to callers you didn’t answer. Here’s what it does well, why speed matters, and why a text is still not a booking.
Read
Bookings· 5 min
Reducing no-shows with SMS confirmations that actually get read
No-shows are rarely malicious — people forget, plans slide, life happens. How confirmation and reminder texts cut them down, and how to write ones that work.
Read
Analytics· 6 min
The four phone metrics every service business should watch
Answer rate, booking conversion, escalation rate and after-hours share: what each one tells you, what good looks like directionally, and what to do when it’s off.
Read